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Inspiring Bicycle Trends From Taiwan at Eurobike

Leading bicycle and bicycle component manufacturers from Taiwan revealed their latest innovations and products for the 2017 season at the world’s biggest bicycle show

Friedrichshafen, Sept. 1, 2016 - "Ride into the future with bikes from Taiwan" was the motto under which several leading bicycle manufacturers unveiled their new products for the upcoming season this Thursday. Between 13:00 and 14:00 in the Paris conference room at the largest event in the industry, executives and product specialists presented their latest and most innovative designs and provided insight into the recent trends in the Taiwanese bicycle industry. The press conference, organized by the Taiwan External Trade Development Council (TAITRA) annually, was well attended by members of the media representing the world’s bicycle industry.

Professor Dr. Jhy-Wey Shieh, representative of the Taipei Representative Office in the Federal Republic of Germany, opened the event by highlighting the importance and growing popularity of bicycles in Taiwan and the world. Antony Lo, CEO of the Taiwan Bicycle Association and of Giant Global Group, took the stage next to give an indication of the industry’s business climate. He painted a positive picture for Taiwan and the industry as a whole, mentioning Taiwan’s burgeoning cycling culture and the success of this year’s Velo-city Global conference in Taipei that brought thousands of bike enthusiasts to Taiwan. “The industry is strong, the future is bright, and we see a positive trend going into next year,” said Lo.

The press conference also featured five of the most prominent Taiwanese players in the global bicycle industry, who presented their new products and provided information about the future direction and vision of their companies.

Global Product Marketing Specialist, Mathias Aaftink, presented for the world's largest bicycle brand Giant. Under the motto "Power Your Journey", the brand introduced their new full-suspension E-bike called the "Full-E +", which features a lightweight but strong AluxX SL frame and Maestro rear suspension with a range of 140 km. Riders of the new bike will be able to take full advantage of a Yamaha SyncDrive system, making light work of even the steepest hills.

Al Clark, Global Product Manager of Kenda, a leading tire producer the industry, and Hubert Hager, Marketing Manger of Kenda Europe, presented novel frame in their EMC and K-Armor models. The innovative EMC design offers more control, better handling and better puncture protection than standard mountain bike tires and thus can bear the higher weight of E-bikes, even taking the higher torque into consideration. K-Armor technology in turn, is characterized by a particularly lightweight material and a tighter weave than more traditional puncture resistant tires, making for an especially strong and defect-free casing with a lower rolling resistance.

Adrian Bleiler, International Sales Manager at KMC, a leading manufacturer of bicycle chains, acquainted the press conference with the company's new X11 Speed Chain, which optimizes the performance of single chainring drives. KMC also presented its X-eBike series, including the X11e, X10e and X9e, which are 20% more durable than conventional bicycle chains and boasting the highest pin power on the market. These improvements lead to increased durability and better torsional stress resistance.

The company Roxim, known for its innovative and revolutionary solutions for bicycle lighting systems, was represented by its president Jerry Liu. Here, Mr. Liu debuted the new Raptor X3 series. The unique lighting system offers cyclists a full headlight with 180 degree panorama in the near vicinity, as well as 80 degrees of light distribution. Employing a "USB Burst" feature, the Raptor X3 bicycle light series has increased brightness by 20%, up to 350 lumens/40 Lux. Moreover, the product stands out from the crowd in terms of weight, coming in at only 120 grams, making it a true featherweight.

Last but not least out of the product presentations was Tern, manufacturer of innovative urban folding bikes. Team captain Joshua Hon introduced attendees to the world's leading folding E-bike, the Elektron. Here, the Elektron combines the advantages of folding bikes with those of E-bikes, where multimodal commuting and portability meet high acceleration and a space-saving design. Catching the subway, bus or other form of transportation is no problem for the Elektron. It collapses down to a tidy and compact footprint. The Elektron is the ideal companion for the city. 

Taiwan Excellence

The symbol of Taiwan Excellence was founded in 1992 by the Taiwanese Ministry of Economic Affairs, and introduced the following year. Nominee selection is based on the criteria of research and development, quality, design and marketing. Taiwan Excellence has since awarded products that have been singled out as being particularly innovative and of being the highest quality. The awarded products represent Taiwan on the international stage in such a way as to strengthen consumer confidence in Taiwanese products. This year marks the 24th selection, with honors already having been conferred. Since its introduction, the Taiwan Excellence icon has established itself as a prestigious accolade for Taiwanese companies that strive to achieve a positive reputation worldwide.

Organized by

Bureau of Foreign Trade, MOEA

The Bureau of Foreign Trade (BOFT), which falls under the Taiwanese Ministry of Economic Affairs (MOEA), is responsible for the implementation and regulation of policies that control foreign trade, economic cooperation and foreign investment. The role and position of the BOFT has been adapted continuously since its inception in January 1969, to meet the needs of an evolving world economy and the changing terms of fair trade.

The BOFT collaborates with numerous promotional trade projects and activities at home and abroad along with the Taiwan External Trade Development Council (TAITRA). As a result of their close cooperation over the past several decades, the BOFT and TAITRA has regularly engaged together on sensitive commercial projects and investments that promote the image of Taiwan on the international stage.

Carried out by

Taiwan External Trade Development Council

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese enterprises with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA has a well-coordinated trade promotion and network, consisting of more than 800 marketing specialists stationed at its headquarters in Taipei and 60 offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created through effective promotion strategies a number of trading opportunities.


Press Contacts:


Christina Lim

Tel: +886.2.2725.5200; Direct 1342


Mei Wu

Tel: +886.2.2725.5200; Direct 1372