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2017-07-27

TAIWAN EXCELLENCE SIDE BY SIDE WITH IOT REVOLUTION AT TAIWAN EXPO 2017

Ho Chi Minh City, July 26th, 2017 – Today, 66 brands distinguished by the prestigious Taiwan Excellence Award will feature at Taiwan Expo 2017. Taking place from July 26th to 28th, 2017 at Saigon Exhibition and Convention Center (SECC), Taiwan Expo has gathered 8 image promotion areas, 7 exhibits, 170 booths and 4,000 products. 
Organized by Taiwan External Trade Development Council (TAITRA), Taiwan Expo 2017 is an ideal opportunity for Vietnamese consumers to have a closer look at Taiwan's breakthrough products and technologies; in which, Taiwan Excellence Experiencing Zone is one of the main attractions. Here, products are on display by 66 leading Taiwanese brands covering multifaceted categories including information communication technology (ICT), home appliances, health care equipment and transportation. Especially, many of which apply the Internet of Things (IoT) solutions – the major platform to produce this Expo’s theme “Greener Tech, Smarter Life”.
"By interacting with Taiwan Excellence Award-winning technological products from Taiwan, Vietnamese people will also have more options to enhance their life experiences. After visiting the exhibition, I believe that everyone can find for themselves, their friends or relatives an interesting technological item from Taiwan Excellence as a special gift", Dr. Mai Liem Truc, Former Deputy Minister of Information & Communication Ministry, shared at the event.
On the first day of the event, Taiwan Excellence Conference "IoT for Smart Living" was held to discuss the development potential of this platform in Taiwan and Vietnam, simultaneously to introduce the latest IoT solutions. The Conference welcomed many guests of honors from Taiwan and Vietnam, along with five representatives of Advantech, Edimax, D-Link, ICP DAS, and Thermaltake.
Addressing the big picture IoT in Taiwan, Raymond Chen, Director of Strategic Marketing Department of TAITRA said, "According to the International Data Corporation (IDC), the Internet of Things (IoT) marks the beginning of the next worldwide industrial revolution. By 2020, IoT is expected to connect 4 billion people and generate $7.1 trillion in profits. Taiwan is currently occupying an important position in the global ICT supply chain. Based on the two sides’ traditional friendship, I hope that Taiwan and Vietnam will promote cooperation to provide and develop IoT solutions in education, factory automation, construction or smart home application through this seminar.”
Remarking at the Conference, Dr. Mai Liem Truc said: "IoT is no longer a trend on theory; it is ongoing and deeply penetrating in the social life, providing unlimited opportunities for technological enterprises in our country. For many industries, the competition with solutions and application of technology as well as Internet utility is inevitable if you do not want to be eliminated. Therefore, Vietnamese enterprises, with practical support and cooperation with Taiwan, the world's leading innovator, will be able to take advantage of IoT, thereby save costs, improve production efficiency, and promote the development of new products and services. On the other hand, Taiwanese businesses also can utilize the advantages of Vietnam market, with the population of 90 million people, to invest in high-tech production and development”.
Also, participating in in-depth discussions on this topic were the representatives from famous Taiwanese ICT brands. Parts of this are Advantech’s statement, "IoTs and other breakthrough technologies will change the rules of the ICT industry”; and ICP DAS is joining the conference with the introduction of their efficient and comprehensive automation solutions for the application of industrial control, real-time data, warning system of earthquakes and hydrology, the power-monitoring, and video game consoles. 
Apart from the exhibition zones and image promotion areas, as well as various conference on ICT, Taiwan Expo 2017 also presents a range of outstanding performances from singer-actor Minh Hang – Celebrity Endorser of Taiwan Excellence Campaign in Vietnam, the Taiwanese band Judy’s Harmonica, and the dance group New Century Culture Arts Groups. 
Initiated by the Taiwan Bureau of Foreign Trade and organized by TAITRA, Taiwan Excellence Award represents the innovative and technological image of Taiwan’s most competitive industries. In 2017, citizens of Ho Chi Minh City will continue to have the chance to be exposed to superior Taiwanese products at Taiwan Excellence’s Pavilion, on November 8th - 10th in the 9th Vietnam’s Leading International Water Supply, Sanitation, Water Resources and Purification Event – VIETWATER, also at Saigon Exhibition and Convention Center (SECC).
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Highlights at Taiwan Excellence Experiencing Zone
At Taiwan Expo 2017
- FECA
The Samurai Wall Shelf Set is the ideal choice if you do not want to drill holes or nails on the wall. With high adhesion, cold tolerance at -10°C and heat resistance at 70°C, the product is a highlight to modern home and style.
- µHandy
µHandy is a microscope on mobile devices that flips your typical perceptions you had of microscopes. It cuts short the distance between microscope and people, bringing microscopic knowledge to your daily life.
- FSP
EMERGY 1000 adopts high quality Lithium-Ion cells to provide 900Wh of energies for use in form of AC and DC power. The suitcase design is compact, safe and easy to transport. EMERGY 1000 can be used as a stand-alone portable power source.
- Sakura
Able to manage smart temperature, Sakura gas stove set the temperature at 3 stages of 160ºC, 180ºC, and 200ºC. Housewives can be assured of doing several things at the same time in the kitchen with Sakura's soup-cooking function and smart sensor system, which automatically switch to low fire when the pan burns.
- EMS
The EMS water meter features a user-friendly LCD display, which makes it easy to track data. The product not only offers anti-shock design, but also features leak detection, forward/backward flow parameter, flow limitation logs at night, helping users monitor and manage water consumption.
- Heartway
The S21 Easy Move electric car can be folded automatically with one touch on the remote control. With a weight of 19 kg and a maximum range of up to 11 km, the product is suitable for traveling on narrow streets.
 
 
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About Taiwan Expo
The Taiwan Expo in Vietnam 2017 takes you on a journey to Taiwan giving you a unique opportunity to experience hundreds of Green Technology, Healthy Living methods, Smart Innovation technology, Taiwan Agriculture & Fisheries technology and Diverse Experiences.
 
About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.
 
Sponsored by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
 
Organized by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.
 
Contact Us:
TAITRA’s Ho Chi Minh City Office: Ms. Nguyen Thao; Telephone: +84-(0)909-201-532; Email: hcmcity@taitra.org.tw  
Media Relations: Ms. Yen Le; Telephone: +84-(0)969-495-333; Email: haiyen.le@ogilvy.com 
 
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