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Time Trial SCI-FI
TT and Triathlon athletes rely on our WARP for cycling "faster than the wind": Thanks to strictly aerodynamic tubing and consequent aero-bar oriented geometry, these bikes are ideal instruments for overcoming air resistance at maximum speed for hours.
All new and absolutely unique is our TIME-WARP CARBON featuring the revolutionary MODULAR HEAD: This length-adjustable head tube system allows perfect adaption of handlebar's height matching with the rider's current level of performance! Nearly as exclusive with respect to design and functionality: Our 2010 WARP HFS aluminum frames reflecting TIME-WARP aesthetics while also setting new standards in their respective category.
By the way, WARP models are declared favorites of Juergen Falke, MERIDA's head of Design. Being a passionate triathlete from the very beginning of this sport. Falke also developed the famous bIke which enable German pro Thomas Hellriegel to set up the Ironman Hawaii bike record (for the fastest 180 km bike-split at the IRONMAN-race, which lasted an astonishing decade) in 1996 and lead him to his overall victory in 1997! In October, Juergen is going to participate in the world's most demanding IRONMAN-triathlon again after 20 years absence from the "mother of races" - of course in the saddle of his favorite toy named TIMR-WARP CARBON.
About MERIDA INDUSTRY CO., Ltd.
Founded in 1972, Merida is a well-known high-end bicycle brand and manufacturer from Taiwan. Merida achieved lots of “the first” records over its 40+ years history. For example, the first bicycle company in Taiwan went public(since1992); the first Taiwanese bike manufacturer with ISO certified(since 1996); Merida MTB racing team 6-time ranked the world’s yearly top 1; the first Taiwanese bike brand co-title sponsoring World-Tour road bike race team(2013). Ranked as Best Taiwan Global Brands Top 20 for years, Merida reached its global sales of US$940 million in 2019.
Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.