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MERIDA City E-Spresso E-Bike
Industry type:Transportation
Product model number:City E-Spresso
MERIDA INDUSTRY CO., Ltd.
award 1

The MERIDA City E-Spresso E-Bike (low step-in) with NuVinci internal gear system “City-type” or ”Low step-in type”, focus comfort and urban urban purpose of use. 60% of the customers for these bikes are elder gents (we call them “generation 55Plus”), which feel themselves more convenient at a bike, which can be entered more easily than a gents type sports bike with regular T/T (Top Tube). But is not looking that much as a traditional lady bike. This is why the City E-Spresso frame looks quite technical and the very 3-D shaped, wide-section mono-tube has some feeling more than a motor-scooter, than as a real lady-bike.
Combing an leading Pedelec drivetrain-concept coming from world’s market-leader in electrical power-tools (BOSCH) with a unique frame-design, which integrates the electric engine properly to the frame and underlines the comfort and urban purpose of use.
Cyclists looking for a strong supporting Pedelec, integrated to a comfort and modern styled frame.
Creating a frame, which visually underlines the outstanding character of the comfort E-bike – including the integrated design front-fork and the top-tube, which allow the use of NuVinci internal gear system.
Efficient Pedelecs save energy – of the riders using these bikes. The BOSCH drives offers a long reach (up to 100km, depending at the selected power-support level) and a maximum in convenience and safety.

http://www.merida.com

About MERIDA INDUSTRY CO., Ltd.

Founded in 1972, Merida is a well-known high-end bicycle brand and manufacturer from Taiwan. Merida achieved lots of “the first” records over its 40+ years history. For example, the first bicycle company in Taiwan went public(since1992); the first Taiwanese bike manufacturer with ISO certified(since 1996); Merida MTB racing team 6-time ranked the world’s yearly top 1; the first Taiwanese bike brand co-title sponsoring World-Tour road bike race team(2013). Ranked as Best Taiwan Global Brands Top 20 for years, Merida reached its global sales of US$940 million in 2019.

http://www.merida.com

Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.

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