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PASSENGER CAR TIRE
Industry type:Transportation
Product model number:NS-20
NANKANG RUBBER TIRE CORP., LTD.
award 3

1.The NS-20 is the flagship product that debuted on our 50 year anniversary of the Nankang . The NS-20 adopts MICRO VENT molding skills to accurately feed the rubber input and minimize the unnecessary waste of raw materials and CO2 generated during production.
2.For the NS-20, the CATIA (CAD 3D)、ABAQUS (CAE) has been implemented to analyze noise and water expellant to simulate various conditions of tire use, as well as to take further use of real vehicle testing grounds, the tire laboratory, laboratory materials and the materials testing room to test the performance of the tire.
3.In collaboration with the JARI, the NS-20 has been tested and proven to have 1 meter less breaking distance in the wetland test, and the noise be reduced by 5-8 dB.
4.The NS-20 has adopted an environmentally protective oil and formulated rubber that meet the demands of high quality ECO products in both the European and Japanese markets.
1.In order to strengthen the NANKANG brand in the transformation of both evolution and innovation, a rebuilding task for the brand’s image has been undertaken since 2010 by employing Ogilvy & Mather Advertising as the marketing consultant; expected in Q4 2011, a brand new CIS image of NANKANG Tire shall be revealed to consumers.
2.A sales channel has been set up with the Netherlands branch with independent dealers in each country for distribution. For new product setting up specs., we must comprehensively collect the published specifications of the new car depot for the preparation of new product development.
3.The product sales were focused on prevailing sales channels. 0.05% of the annual revenue in the European region is budgeted to assist dealers in the region to establish the NANKANG Tire shop sign, thus providing direct access to consumers through store brand awareness of the NANKANG brand.

http://www.nankang-tyre.com

About NANKANG RUBBER TIRE CORP., LTD.

We are proud of the sturdiness and durability of our tires, yet we still never cease to pursue excellence in both our R&D and manufacturing processes.
Nankang Rubber Tire has the heritage of longest history among tire brands in Taiwan. For 50 years, we persist in following our corporate motto of "Integrity, Pragmatism, and Innovation" in creating performance and growth. To cope with the increasingly discerning market demands, we strive aggressively towards our goals of “product innovation with R&D, differentiation from competition, product quality upgrading, customer satisfaction, after-sale service and professional management”, in order to offer more and more innovative safety products to all car drivers.

http://www.nankang-tyre.com

Nankang Rubber Tire Corp. LTD. is the first tire manufacturer in Taiwan; has more than a century experience on making tires since 1959. Nankang used to join venture with YOKOHAMA and always keeps working effort on developing tire technology and quality. Keeping pace with world top benchmark, Nankang tires are sold popular in more than 180 countries by producing stable excellent quality products, particularly in EU, Japan, the US and UAE markets. The firm has two plants which locate in Taiwan and China, majorly producing PCR , LTR (4x4) and MCR. Under Nankang operating principle, the company is not selling tires simply, but a safty driving journey.