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WINTER TIRE
Industry type:Transportation
Product model number:PF-2
NANKANG RUBBER TIRE CORP., LTD.
award 3

Product aspect
In order to increase the straight line and handling performance on snowy or wet ground, the PF-2 specifically adopts a Center Rib and a directional design, which are helpful for driving stability and performance handling. The delicate design within a winding directional Sipe and arrow grooves can demonstrate highly efficient snowy grips and rapid drainage performance when driving on the poor road conditions of snow or ice.Special 3D Sipe shoulders in the design that increase the toughness of the Shoulder Block also effectively increase the handling and turning performance on snowy ground. In response to the trend of global carbon reduction, the PF-2 has fully adopted an environmentally protective formula that meets EU Norms by using special formulated rubber which can effectively enhance tread toughness and ground tracking force, while the Silica in the formula can improve the braking performance on wet ground, effectively shortening braking distance.
Marketing aspect
NANKANG Tire founded a 2nd brand: SONAR in 1996, which primarily appeals to younger owners worldwide. The PF-2 is proprietarily developed for the European market for use on snowy ground with a 3D pattern designed under SONAR, which enhances the gripping force and handling while driving on icy or snowy ground. NANKANG Tire has also adopted an environmentally protective oil formula, complying with EU environmental protection Norms.
Europe is a popular car racing venue, so since 2009 we have sponsored Norway’s Gatebil Event, which is also one of the largest car remodeling exhibitions in Europe. This sponsorship has successfully increased our sales volume by 30%.
In market investigations, through personal visits to tire shops and stores in each country, we collect market information, as well as our competitors’ business models and marketing tactics.

http://www.nankang-tyre.com

About NANKANG RUBBER TIRE CORP., LTD.

We are proud of the sturdiness and durability of our tires, yet we still never cease to pursue excellence in both our R&D and manufacturing processes.
Nankang Rubber Tire has the heritage of longest history among tire brands in Taiwan. For 50 years, we persist in following our corporate motto of "Integrity, Pragmatism, and Innovation" in creating performance and growth. To cope with the increasingly discerning market demands, we strive aggressively towards our goals of “product innovation with R&D, differentiation from competition, product quality upgrading, customer satisfaction, after-sale service and professional management”, in order to offer more and more innovative safety products to all car drivers.

http://www.nankang-tyre.com

Nankang Rubber Tire Corp. LTD. is the first tire manufacturer in Taiwan; has more than a century experience on making tires since 1959. Nankang used to join venture with YOKOHAMA and always keeps working effort on developing tire technology and quality. Keeping pace with world top benchmark, Nankang tires are sold popular in more than 180 countries by producing stable excellent quality products, particularly in EU, Japan, the US and UAE markets. The firm has two plants which locate in Taiwan and China, majorly producing PCR , LTR (4x4) and MCR. Under Nankang operating principle, the company is not selling tires simply, but a safty driving journey.