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Federal FZ-201 Semi-slick Extreme Performance Tire
Industry type:Transportation
Product model number:255/35ZR18
Federal Corporation
award 3

Product Description
1.Non-directional pattern of FZ-201 is stylish.
2.Single rubber compound to provide steering capability.
3.Eco-friendly race tire with HA Oil-free technology.
4.Angle grooves disperses water to prevent hydroplaning, and traction in wet road.
5.High modulus polyester and strategic pitch displacement of a tire ensures superior performance
6.Great sense of responsive riding.
7.Featuring a specific compound to conquer heat build-up Offers more stable and safe condition
8.Increased contact area developed to retain its shape at higher speeds without compromising off-road hazards.
9.Award-winning product in professional field of motorsports worldwide.
10.TTCC technical breakthrough techniques utilizing computer simulation technology for control in various road conditions.
11.Reinforced Steel Filler improves violent maneuverability.
12.Shoulder blocks contribute surefooted contact area and water evacuation.

Marketing Perception
1.A well-rounded marketing scheme by dividing target customers precisely from the thorough market segregation.
2.Brand awareness through media networks with a series PR plans promotions.
3.Marketing campaign with major media to promotion.
4.One Product Line for One Independent Business Partner enhanced perfectly for new marketing opportunities.
5.The price cost is a fair and reasonable conceptual framework to maintain valuable interests between each sales channel.
6.A value-added sales pattern with remarkable personal service in the industry.
7.The expansion of motorsports involvement builds good brand loyalty and recognition among race followers.
8.An extended warranty is assured with the best quality to satisfy the most demand racing enthusiasts.
9.The 0800 toll free numbers of roadside assistance to serve Federal’s customers.
10.Timely of market research report to approach the latest trend in products and technologies.
11.Being crowned as the No.1 import brand of motorsports in Japanese tire market.


About Federal Corporation

Federal Tire was founded in Taiwan in 1954. Technical cooperation with Bridgestone Corporation from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000 has given Federal the necessary and strong technical capabilities and know-how to produce our own brand tires – Federal Tire. Today, Federal has established a strong network of overseas distributors with more than a hundred national/regional representatives throughout 70+ countries. Domestic channels are managed by our subsidiary, Federex Marketing Corporation, and through the years, distribution in Taiwan has grown strongly and penetrated each and every corner of the island.
With state-of-the-art technology, strict quality control, and highly regulated safety standards, Federal continues to develop innovative, quality tires for the UHP, SUV, LTR, and PCR lines. We will continue to focus on and constantly improve customer satisfaction, on-time and prompt delivery, and our after-sales services.


Headquartered in Chung Li, Taoyuan, Federal Corp. was founded in 1954, manufacturing rubber goods like conveyer belts. Federal Corp. then had technical cooperation with Bridgestone Corp. from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000, which has given Federal the strong technical capabilities and know-how to produce its own brand tires today – Federal Tires. Federal Corp. has been leading the top-notch team, investing cutting-edge technology and developing unique marketing strategies, performing the motto ’Always Innovation, Always Breakthrough.’ It has won three consecutive Taiwan Excellence Awards from 2012 through 2014, and without any doubt, Federal Corp. has successfully built itself to be the proud of MIT(Made in Taiwan).