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Couragia F/X Asymmetrical LSUV Tire
Industry type:Transportation
Product model number:275/40ZR20
Federal Corporation
award 3

Product Description
1.The main purpose for the development of “Couragia F/X” tire is to suit the need for supporting the 3H of LSUV.
2.Couragia F/X is in compliance with 2012 EU regulation in criteria of Wet Grip & Rolling Resistance (RRS).
3.The optimum high modulus profile, innovative asymmetric crisscrossing pattern design decreases noise level that is resulted by overlapping patterns.
4.Asymmetric crisscrossing pattern decreases noise level.
5.Scuff rib design protects premium rim, enhances sidewall.
6.Bio-compounding material promotes performance in wet braking
7.Large rigid blocks enhance on-road surface, outstanding dry grip and water evacuation.
8.Center rib directs straight-line driving capability, provides comforts, and decreases tire wear.
9.Longitudinal grooves enhances water dispersion, stability and handling against hydroplaning.
10.Couragia F/X employs the sole and single rubber in compound to provide the most powerful steering capability.
11.Interconnected blocks between shoulder and blocks, provides balance.
12.Value-added scuff rib design preventing damages by sharp objects.

*Marketing Perception:
1. Evolves a well-rounded marketing scheme by dividing target customers precisely from the thorough market segregation
2. Targets mainly at the market of LSUV tire in N. America and Europe
3. Having receiving the best possible brand awareness through the media networks with a series of comprehensive executing efforts in PR plans promotions both in depth and breadth
4. “The Test and Drive Experience” event builds brand loyalty
5. “One Product Line for One Independent Business Partner” enhanced perfectly for new marketing opportunities
6. The price cost is analyzed under a fair and reasonable conceptual framework to maintain valuable interests between each sales channel
7. An extended warranty is assured with the best quality.
8.The 0800 toll free numbers of roadside assistance is offered to best serve.


About Federal Corporation

Federal Tire was founded in Taiwan in 1954. Technical cooperation with Bridgestone Corporation from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000 has given Federal the necessary and strong technical capabilities and know-how to produce our own brand tires – Federal Tire. Today, Federal has established a strong network of overseas distributors with more than a hundred national/regional representatives throughout 70+ countries. Domestic channels are managed by our subsidiary, Federex Marketing Corporation, and through the years, distribution in Taiwan has grown strongly and penetrated each and every corner of the island.
With state-of-the-art technology, strict quality control, and highly regulated safety standards, Federal continues to develop innovative, quality tires for the UHP, SUV, LTR, and PCR lines. We will continue to focus on and constantly improve customer satisfaction, on-time and prompt delivery, and our after-sales services.


Headquartered in Chung Li, Taoyuan, Federal Corp. was founded in 1954, manufacturing rubber goods like conveyer belts. Federal Corp. then had technical cooperation with Bridgestone Corp. from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000, which has given Federal the strong technical capabilities and know-how to produce its own brand tires today – Federal Tires. Federal Corp. has been leading the top-notch team, investing cutting-edge technology and developing unique marketing strategies, performing the motto ’Always Innovation, Always Breakthrough.’ It has won three consecutive Taiwan Excellence Awards from 2012 through 2014, and without any doubt, Federal Corp. has successfully built itself to be the proud of MIT(Made in Taiwan).