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The spring classics in the North of Europe are extremely demanding for both riders and their equipment. Some of the roads in Belgium and Northern France rather resemble a random pile of cobblestones with various sizes and shapes. For this reason, the spring classics not only call for raw power and virtuous bike handling skills, but also for equipment that is built to match these conditions: Another one are frames and forks that do not only offer more space for wider tires but that are also constructed in a way to offer a certain amount of vertical compliance. As a consequence, the control over the bike is enhanced, the risk of punctures is being reduced and the rider is getting less tired.
To keep the carbon fibre stays from snapping back to their original shape with no damping and to avoid an unwanted springboard effect, MERIDA has added a central layer of flax bio fibres sandwiched between three layers of carbon fibres on each side. This natural fibre has much better damping characteristics than carbon fibres, absorbing unwanted vibrations. On the fork of the "RIDE", it’s easier to see how MERIDA has achieved the goal to offer more comfort: The diameter of the specifically formed fork blades has been reduced in the lower, backside area so the entire carbon construction can offer some controlled flex vertically. MERIDA has also added a slightly longer head tube to the "RIDE": Not too long so professional athletes still feel at ease but long enough so amateur riders can find a slightly more comfortable position on this road bike.
All the efforts were well worth it as the professional riders of Team Lampre-MERIDA could rely on a precise handling and a highly efficient power-transfer even on the harshest cobblestone sections. As both the rear stays and the fork feature elegantly integrated fender mounts, this bike is even prepared for long rides in foul conditions. The "RIDE" is ready, now it’s up up to spring to pick up its pace!
About MERIDA INDUSTRY CO., Ltd.
Founded in 1972, Merida is a well-known high-end bicycle brand and manufacturer from Taiwan. Merida achieved lots of “the first” records over its 40+ years history. For example, the first bicycle company in Taiwan went public(since1992); the first Taiwanese bike manufacturer with ISO certified(since 1996); Merida MTB racing team 6-time ranked the world’s yearly top 1; the first Taiwanese bike brand co-title sponsoring World-Tour road bike race team(2013). Ranked as Best Taiwan Global Brands Top 20 for years, Merida reached its global sales of US$940 million in 2019.
Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.