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BIG SEVE
Industry type:Transportation
Product model number:BIG SEVE
MERIDA INDUSTRY CO., Ltd.
award 3

Anything but “moderate”: The wheelset size of 27.5” is by no means just another option between the classic 26” versions and the meanwhile established Twentyniners. Instead, the new standard opens a completely new world for many bikers – because 27.5” offer benefits of the sizes 26” and 29” without showing any weaknesses. Agile, manoeuvrable and similarly light as 26” but comparatively safer, more comfortable and with more traction: All kinds of MTB riders benefit from the new standard in equal measure. Our new BIG.SEVEN reveals its roots already at the first sight: Not only the aggressively designed headtube section attests the genuine racing genes of this hardtail utilized by the pro riders of our MULTIVAN MERIDA BIKING TEAM especially for agile and technically demanding XC courses. In addition, our R&D experts have equipped the BIG.SEVEN with a lot of exciting details. For instance, the internal routing of all cables creates not only an elegantly clean look but guarantees a highly reliable long-term performance as well. Together with the redesigned chain stays, the brake mount now relocated into the rear frame triangle improves the rear stay’s comfort and provides the required running smoothness especially for out-of-saddle downhills. During seated pedalling, the seat stays attached to the sides of the seat tube improve the flexing characteristics of the seat post. All these positive virtues inspire racers, tourers and beginners in equal measure. That’s why our new BIG.SEVEN is available in many appealing model versions.

http://www.merida.com

About MERIDA INDUSTRY CO., Ltd.

Founded in 1972, Merida is a well-known high-end bicycle brand and manufacturer from Taiwan. Merida achieved lots of “the first” records over its 40+ years history. For example, the first bicycle company in Taiwan went public(since1992); the first Taiwanese bike manufacturer with ISO certified(since 1996); Merida MTB racing team 6-time ranked the world’s yearly top 1; the first Taiwanese bike brand co-title sponsoring World-Tour road bike race team(2013). Ranked as Best Taiwan Global Brands Top 20 for years, Merida reached its global sales of US$940 million in 2019.

http://www.merida.com

Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.

Other award winning products for the year (2)

Award winning products in the past (48)