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BIG SEVE
Industry type:Transportation
Product model number:BIG SEVE
MERIDA INDUSTRY CO., Ltd.
award 3

Anything but “moderate”: The wheelset size of 27.5” is by no means just another option between the classic 26” versions and the meanwhile established Twentyniners. Instead, the new standard opens a completely new world for many bikers – because 27.5” offer benefits of the sizes 26” and 29” without showing any weaknesses. Agile, manoeuvrable and similarly light as 26” but comparatively safer, more comfortable and with more traction: All kinds of MTB riders benefit from the new standard in equal measure. Our new BIG.SEVEN reveals its roots already at the first sight: Not only the aggressively designed headtube section attests the genuine racing genes of this hardtail utilized by the pro riders of our MULTIVAN MERIDA BIKING TEAM especially for agile and technically demanding XC courses. In addition, our R&D experts have equipped the BIG.SEVEN with a lot of exciting details. For instance, the internal routing of all cables creates not only an elegantly clean look but guarantees a highly reliable long-term performance as well. Together with the redesigned chain stays, the brake mount now relocated into the rear frame triangle improves the rear stay’s comfort and provides the required running smoothness especially for out-of-saddle downhills. During seated pedalling, the seat stays attached to the sides of the seat tube improve the flexing characteristics of the seat post. All these positive virtues inspire racers, tourers and beginners in equal measure. That’s why our new BIG.SEVEN is available in many appealing model versions.

http://www.merida.com

About MERIDA INDUSTRY CO., Ltd.

Merida is founded in 1972 and is a Taiwan-based company that designs, manufactures and markets high-end bicycles and electric assisted bicycles globally to over 80 countries. After being an OE manufacturer for many years, Merida started to sell its own Merida-brand bicycles in late 1980s. Merida became a publicly traded company on the Taiwanese Stock Exchange since 1992. With an annual consolidated sales revenue of USD860 million in 2018, Merida has been ranked Best Taiwan Global Brands Top 20 for years with a brand value of approximately USD328 million in 2018.

http://www.merida.com

Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.

Other award winning products for the year (2)

Award winning products in the past (46)