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Product: 1. Unique maple leaf pattern, a leader and innovation in tire design. 2. Wide central groove provide for safety and stability at high speeds. 3. Advanced compounds deliver top performance and handling. 4. Uses our latest TFT design concept to break through traditional tire design. 5. Four main grooves channel water efficiently for the utmost safety in wet conditions. 6. Uni-directional wide-angled grooves for superior grip on wet surfaces. 7. SRG - sloped contact surface reduces the chance of hydro-planing. 8. Lateral sipes in the tread blocks provide all-season grip throughout the life of the tire. 9. Unique shoulder block design for predictable handling in different driving conditions. 10.Utilizes computer simulations (TTIC) to optimize tread pattern design, tire shape, materials and construction for maximum tire performance. 11. Spiral winding method of applying nylon overlays which constrain the belt package under the tread. 12. Enhanced lateral stiffness for improved handling performance and ride comfort. 13. Wide shoulder blocks develop more cornering force and lateral grip for crisp steering and response. 14. Raised rubber ridge encircling the lower sidewall offers extra protection for longer tire life. 15. Always innovation, the one and only tire company in Taiwan capable of competing against the best. 16. The first 100% developed and manufactured tire in Taiwan to be exported globally. Marketing 1. In-depth market analysis and comprehensive strategy for product positioning and planning. 2. Through various media channels, successfully creating great brand awareness. 3. Top down advertising strategy for reaching the broadest audience. 4. Carefully selecting distributors and retail channels for best coverage regionally and globally. 5. Strategic pricing methods benefits both distributors and retailers. 6. Value-added services provide incentives at all levels of the distribution channel. 7. Active involvement in motorsports provides professional feedback and brand awareness. 8. First to provide comprehensive warranty for performance tires in the industry. 9. Toll free road-side assistance for further customer satisfaction and service. 10. Always at the forefront of tire engineering through ongoing market analysis and research. 11. #1 foreign brand in Japan motorsports arena.
About Federal Corporation
Federal Tire was founded in Taiwan in 1954. Technical cooperation with Bridgestone Corporation from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000 has given Federal the necessary and strong technical capabilities and know-how to produce our own brand tires – Federal Tire. Today, Federal has established a strong network of overseas distributors with more than a hundred national/regional representatives throughout 70+ countries. Domestic channels are managed by our subsidiary, Federex Marketing Corporation, and through the years, distribution in Taiwan has grown strongly and penetrated each and every corner of the island.
With state-of-the-art technology, strict quality control, and highly regulated safety standards, Federal continues to develop innovative, quality tires for the UHP, SUV, LTR, and PCR lines. We will continue to focus on and constantly improve customer satisfaction, on-time and prompt delivery, and our after-sales services.
Headquartered in Chung Li, Taoyuan, Federal Corp. was founded in 1954, manufacturing rubber goods like conveyer belts. Federal Corp. then had technical cooperation with Bridgestone Corp. from 1960-1979 and with Sumitomo Rubber Industries (Dunlop Tires) from 1981-2000, which has given Federal the strong technical capabilities and know-how to produce its own brand tires today – Federal Tires. Federal Corp. has been leading the top-notch team, investing cutting-edge technology and developing unique marketing strategies, performing the motto ’Always Innovation, Always Breakthrough.’ It has won three consecutive Taiwan Excellence Awards from 2012 through 2014, and without any doubt, Federal Corp. has successfully built itself to be the proud of MIT(Made in Taiwan).