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RECOFFEE Tree in the Bottle Shampoo
Industry type:Fashion
Product model number:11101012A01A /11101013A02A
Hair O'right International Corp.
award 2

RECOFFEE Tree in the Bottle Shampoo innovative formula with 100% spent coffee grounds turns waste into gold!
Every day two billion people around the world drink coffee, producing an alarming number of 40,000 metric tons of coffee grounds per day. O’right aims to make an impact by changing public perception towards waste and motivating the brand’s wide consumer base to create sustainable value with green products. Our team meticulously created a formula containing coffee oils extracted from used coffee grounds and designed a biodegradable bottle made from coffee grounds and PLA with coffee seeds at the bottom that can grow into a tree when buried in soil. We aim to reduce wastes and make good use of the earth’s resources, fully achieving Cradle to Cradle certification. RECOFFEE Tree in the Bottle Shampoo won the Gold Medal and Special Award at international invention exhibitions INPEX and iENA, Red Dot Award: Best of the Best, and Red Dot CSR Award.
Materials and Techniques:
1. Ingredients: Coffee oil extracted from spent coffee grounds through a meticulous, anti-bacterial process of drying and supercritical fluid extraction, which can be completely decomposed within 28 days.
2. Biodegradable Bottle: The coffee-brown bottle is made from spent coffee grounds and PLA with no pigments added. PLA has high viscosity, low mold release capability, and long cooling time. After continuous development, testing, and repairing, biodegradable Material was added thus reducing the process from 3 min to 40 sec.
3. Bamboo Cap: Thermally treated biodegradable material is used to reduce damage to the environment. Bamboo is the world’s fastest growing plant and after 4 years, mature bamboo is harvested to give life to forests with its carbon sequestration capacity.
4. Seed Case: Countless moisture-proof methods ultimately lead to the development of the PLA foil to cover the seed case as the perfect packaging, designed for consumers to take out the seeds to plant beforehand.


About Hair O'right International Corp.

As the leading green hair care brand in Taiwan, Hair O’right International Corporation is the home to Asia’s first GMP certified green cosmetics plant, which is certified to ISO 9001, ISO 22716, ISO 17025, ISO 50001, ISO 14001, and OHSAS 18001. O’right’s product manufacturing relies on 100% clean energies of solar and wind power, along with water recycling systems. O’right is one of the very few hair care manufacturers established in Taiwan that engages in green research and development, eco-friendly design, green processing, and creative marketing.
O’right has received global recognition for its innovative green products, winning multiple awards at the top three international invention exhibitions, iF Design Award, and Red Dot Award. From the procurement, raw materials, design, production, delivery, usage, and recycling of green products, O’right strives to create an eco-friendly environment for everyone and future generations to enjoy.


Steven Ko, O’right’s CEO, lost his parents to kidney disease and cancer in 2002, the same year in which Hair O’right International Corp. was established. Since then, Steven, who often suffers from allergies, vowed to take protective measures against exposure to heavy metals and chemical substances, determined to help people lead a chemical-free lifestyle. In September 2006, aiming towards becoming a green brand, O’right devoted itself to achieving its mission of keeping people healthy and making the planet we live on an eco-friendly place. The “O” in O’right’s brand vision “It’s O’right” symbolizes the beautiful earth we live on and “O’right” (pronounced as “all right”) represents sustainability and our aim to do what is best for the earth. With Natural, Pure, Ecofriendly as the core concept, O’right endeavors to plant green seeds for the environment to give future generations a better and more sustainable lifestyle.