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Don’t miss the exclusive product launch on opening day – showcasing innovations, insights, and award-winning technologies live
In times of transformation, true innovation leaders stand out. Taiwan once again reaffirms its role as a driving force for progress in the global bicycle industry – making the exclusive product launch at Eurobike a must-attend event. Under the Taiwan Excellence banner, six pioneering companies will unveil forward-looking mobility solutions that reflect the island’s continued commitment to smart, sustainable transportation.
The prestigious Taiwan Excellence Award, jointly organized by the International Trade Administration of Taiwan (TITA) and the Taiwan External Trade Development Council (TAITRA), honors the best of the best in Taiwanese product innovation each year.
A Clear Vision for a Changing Market
On Wednesday, June 25 at 1:30 PM, the opening day of Eurobike 2025, TAITRA invites trade professionals to attend an exclusive product presentation in Hall 9.1, Room Logos/Genius at Messe Frankfurt. The event offers a concise, inspiring, and hands-on look at emerging mobility trends shaping the bicycle industry.
Adding further context, the Taiwan Bicycle Association (TBA) will share newly released market data that signals a positive shift: for the first time since the pandemic, Taiwan’s e-bike sector is seeing growth—a strong signal for the industry worldwide.

Innovations Shaping the Future
Discover how Taiwan’s leading innovators are setting new benchmarks in bicycle technology:
•  KMC, the world’s largest chain manufacturer, introduces its robust KMC e-Bike Solution, featuring patented chain technology and precision shifting performance.
•  Merida Industry showcases the ultra-light eONE-SIXTY SL 10K e-mountain bike with a carbon frame and Bosch motor—built for agile, high-performance riding.
•  Smiling Elements International delivers retro appeal with the Unimoke MK, a 60s-style steel-frame e-bike with a modular gear system and bold personality.
•  HaoTing Technology presents the lifestyle-driven BIKNIKS E-BIKE, complete with a picnic basket and mobile power supply.
•  YEE JEE TECHNOLOGY unveils GA Tire Sealant, an eco-friendly tire solution made from pineapple leaf fiber.
•  HYENA debuts its E-Bike Digi-Ecosystem—a connected platform offering seamless data integration and cloud services for e-bikes.
Why You Should Attend
If you want a clear view of where the bicycle industry is headed, this is the event to mark in your calendar. Taiwan continues to be a trendsetter in the global cycling market—and at Eurobike 2025, it will once again showcase what’s next. The product launch promises hands-on innovations and strategic insights tailored for decision-makers, buyers, and media representatives alike.