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Tony Wang, Sales Vice President of Singtex introduced its AIRMEM COLORSHELL coffee bio-jacket to the audience
The Taiwan Excellence Functional Fabric Online Press Conference showcased the newest technology of functional fibers and eco-friendly solutions on August 25. Hosted by the Taiwan External Trade Development Council (TAITRA), the event featured presentations from five of Taiwan’s leading functional fabrics companies – including Singtex Industrial Co., Ltd., Sun Own Industrial Co., Ltd. (ATUNAS), Asiatic Fiber Corporation, Toung Loong Textile MFG. CO., LTD and BenQ Materials Corporation.
“Taiwan’s fabric industry has taken on an important role in the global market over the past 20 years. Taiwan’s fabric manufacturers now continue to meet the needs for different applications and in doing so have established a mature cooperative partnership with world-famous brands. In fact, for many years, soccer players at the FIFA World Cup have worn team jerseys made with fabrics produced by Taiwanese textiles companies. We believe that Taiwanese fabric businesses are the ideal partners for other nations,” said the Deputy Director General, Guann-Jyh Lee.
“The COVID-19 pandemic has boosted worldwide demand for high quality products, and Taiwanese enterprises have answered the call with excellent and reliable solutions as well as innovations that feature top IoT technologies. Our award-winning functional fabric enterprises here today provide the world with excellent products in several fields, including sports and leisure, as well as medical care and epidemic prevention,” said TAITRA President and CEO, Walter Yeh. Presenters at the Taiwan Excellence’s Functional Fabric Online Press Conference included:
The winners of the Taiwan Excellence Award must demonstrate excellence in 4 areas: R&D, design, quality, and marketing. In other words, they are the best innovations Taiwan has to offer. With these innovations, Taiwan Excellence would like to convey this message: ‘Taiwan can help. Taiwan is helping.’ We are with you to fight COVID-19 together.
Although the coronavirus has badly affected the global economy, Taiwan's functional textile industry is still actively responding to technology and fashion trends. Being environmentally friendly, the industry is producing a variety of functional fabrics, ready-to-wear and smart textiles, and developing brands to create greater business opportunities with partners in the global textile industry.
The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs and the Taiwan Excellence Selection was launched the following year. The selection is based on the specific criteria of R&D, quality, design, and marketing. Products that have been selected for the Taiwan Excellence Awards serve as exemplars of domestic industries and are promoted by the government in the international market in an effort to shape the creative image of Taiwanese businesses. This year marks the 28th selection, making the Taiwan Excellence symbol a prestigious distinction for enterprises in Taiwan to strive for and be recognized by, as it is highly thought of around the world. Please visit www.taiwanexcellence.org for more information.
The Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by the government, industry associations, and several commercial organizations. TAITRA assists Taiwanese businesses in strengthening their international competitiveness and in dealing with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network consisting of over 1,200 trained specialists stationed in its Taipei headquarters and 60 branches worldwide. Together with sister organizations, the Taiwan Trade Center (TTC), and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.
Liaison Supervisor for this project:
TAITRA Strategic Marketing Department - Department Director Wu Chun-Tse