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HCMC, January 14th 2018 - Carrying the mission of "Dream Big with the City", Taiwan Excellence once again became the title sponsor of HCMC Marathon 2018, which has been officially listed in the national competition system in Vietnam. This year, the HCMC Marathon 2018 powered by Taiwan Excellence attracted the participation of more than 8,000 athletes from 49 countries. With the ambition of becoming the most exciting marathon in Vietnam as well as in Southeast Asia, Taiwan Excellence brings to life the Taiwan Excellence Experiencing Zone, featuring 18 leading Taiwanese brands with many memorable and interesting experiences for the participants in the two days of January 13th – 14th, 2018.

Taiwan Excellence - 4 years of companionship with HCMC Marathon

Contributing to the promotion towards an active and healthy lifestyle to Vietnamese people, Taiwan Excellence campaign, initiated by the Bureau of Foreign Trade and organized by the Taiwan Foreign Trade Development Association (TAITRA), has become the title sponsor the HCMC Marathon 2018 held on January 14th. This is the 4th consecutive year of Taiwan Excellence powering this biggest race in the country since 2015. Successfully attracted 8,000 athletes from 49 countries competing, HCMC Marathon 2018 powered by Taiwan Excellence officially entered the national competition system by Vietnam Athletics Federation and HCMC Athletics Federation, as well as was endorsed by the Vietnam National Administration of Tourism.  

Especially, this year, Mr. James C. F. Huang, Chairman of the Taiwan External Trade Development Council (TAITRA) has personally made a visit to the event, emphasizing the importance of both Vietnamese market to Taiwan Excellence campaign, and its commitment to bring the positive spirit and goodwill from Taiwan to the consumers here. In his first attendance at HCMC Marathon 2018, Mr. James C. F. Huang highlighted: "Officially renamed to HCMC Marathon, the event now can go back to its original root, which was to become the Marathon for the entire city of Ho Chi Minh. Dating back 26 years, most of the athletes participated were veterans of the United States and Vietnam. 26 years later, the event now expects and welcomes young people - future leaders. Taiwan Excellence is honored to contribute to the forming of such humanitarian and immensely practical event, promoting the healthy and active lifestyle of Vietnamese youths. Thereby, we would like to deepen the friendship between Vietnam and Taiwan as well as enhance the diplomatic relations between the two sides."

In his speech, Mr. James C. F. Huang also mentioned the significant achievements of Taiwan Excellence in Vietnam: "The latest market research statistic shows that 80% of consumers find it easy to identify Taiwanese technology, home appliances, e-commerce products branded as Taiwanese, which even surpassed Korea and close to the United States. This means that for every 10 respondents, up to 8 people recognize and appreciate the quality and design of products originating from Taiwan. This shows that Taiwanese brands have gradually won the heart of Vietnamese consumers."

2018 also signifies the second year that Taiwan Excellence donated USD 5,000 for the Orange Initiative, which desires to raise the community’s awareness of and empathy with the efforts and struggles of people with disabilities and Agent Orange survivors through the HCMC Peace and Development Fund (HPDF). All the donation will be disbursed in the form of scholarships, bicycles, special allowances, repair for one rundown house and sponsorship for a training classes to this community overcoming their challenging conditions and circumstances.

Taiwan Excellence Experiencing Zone at HCMC Marathon 2018

In addition to the main marathon event, Taiwan Excellence, along with 18 outstanding brands from Taiwan, brought the latest and most innovative products to Taiwan Excellence Experiencing Zone within the framework of HCMC Marathon 2018. This is the gathering of famous names in the field of information communication technology (ICT) such as ASUS, Transcend, MSI, as well as emerging brands, including healthcare equipment – Johnson, Tokuyo, Microlife, transportation – SYM, home appliances – FECA etc.

During the two days of the event, besides the opportunity to get close, try out and purchase the most suitable award-wining made-in-Taiwan products, Taiwan Excellence Experiencing Zone also offered various interactive activities linking with the exceptional innovations to Saigonese. Especially, on the morning of January 14th, as the celebrity endorser of Taiwan Excellence, singer – actor Minh Hang was present at the event, immersing in the vibrant atmosphere with special performances, and product-experiencing activities with visitors.

Not only that, by visiting the Taiwan Excellence Experiencing Zone, participants also received a ticket for the Lucky Wheel at the Taiwan Excellence Shop (Level 3, Crescent Mall, 101 Ton Dat Tien, Phu My Hung, Tan Phu ward, District 7, HCMC) with lots of attractive gifts. Moreover, on this occasion, the shop is applying a 12% discount for all available products during the whole promotion week from January 13th – 21st, 2018.

Highlight products at Taiwan Excellence Experiencing Zone, HCMC Marathon 2018

• JOHNSON
  JOHNSON Treadmills always ready to help users achieving every training goal. Flexible buffer board allows customization of soft-feel or harden-feel run steps. Experience the interaction and breathtaking scenes with Virtual Active - virtual reality technology integrated in Passport device on TV. With simple control, durable performance and advanced Passport technology, users will feel inspired when training with JOHNSON treadmills.
• ASUS
  ROG Zephyrus is a breakthrough gaming laptop with impressive thinness of 16.9mm-17.9mm, this is considered the current record for laptops using the GTX-1080 graphic card. Despite its slim body, Zephyrus still ensure efficient cooling ability by using AAS active cooling system (when open it will create space to suck the air below). Additionally, with 120Hz screen and powerful performance of Intel Core i7, 24GB RAM and 1TB SSD, Zephyrus will definitely help gamers “conquer” any game requires high configuration.   
• SH-RD
  SH-RD Protein Cream provides enough nutrients and contains rosemary essential oil to help your hair get enough water, restore damaged hair and give it a soft shine. Able to cleanse, moisturize the hair and effectively prevent hair aging, the product is suitable for dry and dyed hair. In addition, olive oil also provides the antibacterial properties to remove dandruff, eliminate fatigue and stress caused by heat.
• SYM
  SYM's new Husky 125 Classic is considered a classic and stylish car for the time being. Husky 125 Classic is designed with a single-piece steel frame with a engine box, creating a simple, lightweight and good-looking skeleton. Equipped with powerful engine with 4 strokes, 1 cylinder, vertical-model, 124.6 cc of capacity, Husky 125 SYM is the right choice for those who want to own a large cylinder car at an affordable price.
• SAEKO
  The SAEKO S53 Blade Mirror Goggles are perfect in the pool, open water, recreation or triathlon use, which is able to expand to 170 degree and UV protection, funnel-shaped and suitable for any face. The product possesses a comprehensive anti-fog vision and a smart strap adjustment kit. The eye pads are made of plastic and 20% lighter than traditional silicon, creating a comfortable feel for the eye area. The tightness of the strap can be adjusted easily with the ULTRAFAST key - an exclusive design by SAEKO.

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About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

Sponsored by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.