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The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.
The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the “Taiwan Excellence Gold and Silver Quality Award Shortlist” by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the “Taiwan Excellence Gold Award” and ”Taiwan Excellence Silver Award” - the most prestigious award for exceptional products that will represent Taiwan. Today, the Taiwan Excellence Awards have had 26 iterations and the mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.
In order to encourage manufacturers in Taiwan to improve the quality, design and image of their products so as to boost their competitiveness in the international market, the Ministry of Economic Affairs established the “Taiwan Excellence” logo in 1992 and launched the selection of “Taiwan Excellence” products starting from 1993. Products that have been chosen in the selection process would not only receive the recognition as a Taiwan Excellence Product but also join the ranks of other outstanding Taiwanese products in various promotional events to cultivate the international market.
The Taiwan External Trade Development Council (TAITRA) is a non-profit foundation established by the Ministry of Economic Affairs by collaborating with private industries and associations to assist proprietors to expand their external trade operations. Facing the pressure from global competition, with a freer and more transparent market and rapidly changing online commerce, TAITRA is committed to boosting domestic businesses’ international marketing capabilities by offering prompt and effective services so as to work hand in hand with proprietors in pursuit of stable economic development for Taiwan. For developed nations in Europe, the U.S., Japan and major emerging markets including India, Vietnam, Indonesia, Malaysia, Philippines and China as the focus for external trade, TAITRA has taken the B2B and B2C characteristics of domestic businesses into consideration to facilitate the exportation of more Taiwanese products to the target markets through means of exhibition marketing, competition marketing, buzz marketing, advertising promotion, media PR, channel collaboration, promotional events and digital broadcasting in the hopes of achieving effective integrated use of resources, thereby boosting the awareness and preference for outstanding Taiwanese products and their industries for the target consumers and prospective buyers.