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EBR CYCLING TRAINER
Industry type：Recreation and sports
Product model number：EBR__Starley
MEGA JOY ENTERPRISE CO., LTD.
The EBR Indoor Cycling Trainer features a treadmill-style platform that simulates real incline and terrain feedback, delivering a more immersive experience than conventional smart trainers. The system integrates patented elevation and resistance technologies, refined through multiple engineering iterations and extensive feedback from both professional and recreational riders. It offers enhanced safety, realistic ride feel, and seamless software integration.
On the marketing front, EBR has gained strong global traction. The brand has participated in major exhibitions such as Taipei Cycle and released highly engaging video content—multiple videos have surpassed one million views. EBR actively builds its community through Instagram, YouTube.
The company has signed distribution agreements with partners in several countries, laying the foundation for further international expansion and establishing EBR as a rising innovator in indoor cycling technology.
About MEGA JOY ENTERPRISE CO., LTD.
Mega Joy Enterprise Co., Ltd. is dedicated to the development of cutting-edge sports technology products, integrating mechanical engineering, electronic systems, and mobile software applications. We possess comprehensive capabilities in product development, manufacturing, and quality assurance. Our core mission is to deliver innovative solutions that provide users with authentic, safe, and unrestricted exercise experiences. In recent years, we have focused on indoor cycling equipment, launching our own brand, EBR (Embrace Boundless Ride), which combines advanced hardware design with smart connectivity. By redefining the concept of indoor training, EBR introduces a revolutionary platform that brings real-road sensation and elevation simulation indoors. Our products have garnered attention from international distributors and professional riders alike.
EBR—Embrace Boundless Ride was founded on a clear belief: to return freedom to cyclists and transform indoor training into an immersive, authentic experience. Our team of cycling enthusiasts and engineers understands that training isn’t just about numbers—it’s about rhythm, posture, and terrain. Most trainers simulate resistance but lack gradient, tilt, and real-road feedback, making sessions repetitive and unengaging. We reimagined indoor cycling with a rare treadmill-style moving platform that tilts naturally with slope changes. Riders adjust cadence and body position as they would outdoors, experiencing full-body engagement and terrain response. With integrated sensors and our app, users receive real-time feedback and customizable route simulation. EBR supports most bike types without wheel removal, avoiding setup hassle and compatibility issues—just get on and ride. EBR is more than a name; it’s a commitment to realistic, unrestricted, and empowering rides.
