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The Pureness White Series in DA.AI’s Heritage Series demonstrates a non-contaminated simplicity through its non after-dyed color and elegant design. The white color comes directly from transparent recycled PET bottles, and represents the philosophy that returning to a calm and purified mind is the best way to reach inner peace. Following such direction, the design speaks of humanitarianism and how one should properly dress. Eco friendly, simplicity, elegance, and modesty are not just within the apparel, but also a reflection of the wearer’s personal characteristics.
DA.AI designs eco apparels with ultimate goals of “heart purification and bring peace to the world.” We wish for all to reach peacefulness, and “coexist with the Earth” through “Culture of Environmental Protection, Cycle of Love, and Contribution to Society” together with DA.AI.








