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◎Taiwan Ocean as the main creative concept
◎No celebrities endorsement as the other brands did always
◎premium eye-glasses stores
Just like the slogan of the PEGAVISION Muriel Eye series “The bright eyes in the ocean”. We want to deliver the message about the relationship between contact lenses and most important element on earth: water. Colorful and various marine creatures symbols the color and lenses patterns we specially designed, and the purity of ocean symbols the comfortable feeling of our products.
Unlike all the other contact lenses brands did, we do not ask any celebrity as our endorser, but more focus on the unique story itself, and the unique packaging, patterns, and pure feelings, etc. The model we chose specially emphasized on the visual and story integrity, but not how famous she is. The costume design, makeup and the way of photo shooting all we try to do them differently, in order to let our consumers feel the uniqueness of the Pegavision Muriel Eye Series.
This series we also try different channel strategy. Not sell in our own direct channels but also not for traditional eye-glasses stores. We select premium eye-glasses stores as our partners.
