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1.Future retail fields require LWO’s Transparent LCD Fridge as a visual platform to interact with customers. Precise marketing and self-promotion are achieved while identified customers interact with customized QR codes displayed from the fridge.

2.Customers have been aware of brand value of advertisers while their attention been drawn to visual effects of transparent videos superimposed on real goods in the fridge.

3.The fridge can display different advertisements at different time, including: brand introduction, sales promotion, customized marketing, therefore many papers and working hours are saved.

4.The fridge adopts LWO’s self-developed patented technologies to maximize the visible area. Normal LCD displays have fixed aspect ratio which limits the visible area when applied to a fridge.

5.The fridge adopts new generation of lighting design, and customer can see both transparent videos and real goods better and clear.

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