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On April 10, Taiwan Excellence took the spotlight at FIBO 2025 by organizing “Go Healthy with Taiwan: Powerhouse of Fitness Technology”, showcasing 27 award-winning products from 12 leading companies. From smart treadmills and wearable technologies to advanced body analyzers, these innovations had provided forward-thinking solutions for a healthier future. 

Adding to the excitement, the event’s host had personally guided visitors through the Taiwan Excellence booth, offering live demonstrations and detailed insights into each product. Attendees had the opportunity to explore Taiwan’s latest advancements — including intelligent treadmills, AI-driven training systems, and high-tech body composition analyzers — all of which had exemplified Taiwan’s renowned precision, innovation, and user-centric design. 

New Momentum with the "Go Healthy with Taiwan" Campaign 

At the showcase today, Ching-Ting Hung, Representative of the Economic Division of the Taipei Representative Office in Germany, office Frankfurt am Main, highlighted Taiwan as a "powerhouse of fitness technology." He emphasized the country’s strength in innovation, the synergy between the medical and tech sectors, and Taiwan’s commitment to ESG principles and eco-friendly manufacturing. Peggy Lin, Deputy Director of Strategic Marketing at TAITRA, introduced the "Go Healthy with Taiwan" initiative — a global campaign that promotes innovative solutions designed to enhance well-being through Taiwanese technologies. As part of the campaign, the top three proposals will each receive a prize of USD 30,000. 

Innovative Products for a Healthier Future 

Taiwan Excellence had featured top brands such as JIH KAO ENTERPRISE CO., LTD., STARBIA MEDITEK, and TRENDONUT CO., LTD., each presenting groundbreaking technologies designed to elevate health and fitness experiences.   

• JIH KAO ENTERPRISE CO., LTD. 

AeroHike™ Incline Treadmill – Designed for hiking, running, and walking, featuring a patented Switch-Pro Design for easy transport and a Step Count function to track workouts. 

AeroWork™ Desk – An innovative treadmill desk with a patented FlipTop Technology, allowing users to seamlessly switch between work and workout modes to enhance both productivity and well-being. 

• STARBIA MEDITEK 

STARBIA 701 & STARBIA 201 Bone Density & Body Composition Analyzers – Advanced health assessment devices measuring weight, body fat, BMI, visceral fat, metabolic rate, bone density, and muscle mass. 

Features include a large display, Bluetooth connectivity, and an intuitive mobile app for seamless user experience. 

• TRENDONUT CO., LTD. 

TRENDONUT presents Trainge, an all-in-one fitness platform that provides consumers (B2C) with financial protection and AI-powered, personalized wellness solutions. At the same time, it offers fitness facilities (B2B) an integrated SaaS system for hardware management, sales, and marketing.KOL Power & Yoga Experiences 

Experience Taiwan Excellence at FIBO 2025 

As a highlight of the event, an exclusive yoga session featuring a popular sports influencer took place on the third day of FIBO, April 12 at 11:00 AM, showcasing Taiwan’s holistic approach to health, fitness, and overall well-being. Industry professionals and fitness enthusiasts were invited to visit the Taiwan Excellence Booth 8D08 in Hall 8 at Messe Cologne through April 13 to explore these cutting-edge innovations firsthand.