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Driven by Innovation, Taiwan Excellence Showcases Future Lifestyle

Taiwan Excellence has long served as the internationally recognized mark of exquisite quality for Taiwanese products and it has set up a special pavilion at the Taiwan Expo 2025 from the 23rd to 25th of June. The Taiwan Excellence Pavilion features more than 40 selected products from 27 award-winning companies. The showcase exemplifies the charms of Made in Taiwan (MIT) products across a range of sectors such as healthy living, smart and green technology, and has attracted the interest of major Malaysian businesses, including IOI Group, one of the top ten business conglomerates in Malaysia, as well as SP Setia, one of the top three real estate developers in the country.

The Taiwan Excellence Pavilion is headlining this year’s event with the theme “Innovative Solutions for a Better Life” which is further broken down into three themed exhibition areas of Health & Wellness, Smart Living and Innovative Solutions, that were designed with the Malaysian market in mind. Highlight exhibits include the SOLE Fitness’s SC200 Stepper; Pocket Air’s LoyalCare Nebulizer System with integrated smart monitoring with personalized fitness data analysis; AVer’s Medical Grade PTZ Camera, BeanGo Cube’s X Smart Coffee Roaster; WebComm Technology’s OETH SaaS, and more. The products have garnered much attention from buyers and received numerous inquiries from highly interested parties.

The Taiwan Excellence Pavilion saw a confluence of stars on the opening day with famous Malaysian actor Dynas Mokhtar and tower running world champion Soh Wai Ching making surprise appearances. They joined hundreds of key opinion leaders (KOLs) active in the fields of information and communications, sports, healthcare and lifestyle to experience the innovative charms of MIT. The Wow 100: MY KOLs Unbox TW Excellence turned out to be a sensational hit with hundreds of KOLs casting simultaneously across various social media platforms which quickly created a buzz in the various communities.

Many activities have been lined up for the duration of the expo. On the first day, 23rd of June, a joint launch event featuring products by Hydrolight, GHG, HEPTY, SYSTEX and MCM was attended by more than 45 members of the media, including major Malaysian media such as Bernama, 8TV, The Sun Daily, Nanyang Siang Pau, Tech Critter and more. The public listed technology firm EA Holdings also attended the launch.

On the 24th of June, an industry exchange was held with more than 50 Malaysian business representatives across different industries to deepen bilateral cooperation opportunities. AI generation technology is introduced in the exhibition zone to simulate various application scenarios of the products on display. Visitors only need to take photos with the product to see the photos being animated and experience the infinite possibilities of integrating smart technologies into their daily lives.

On the afternoon of the final day, June 25, Taiwan Excellence’s mascot FuBear achieved an extraordinary feat—completing 186 high-fives with 70 people in just one minute, setting a new record in the Malaysia Book of Records. FuBear became the first mascot ever recognized under the "Most High-Fives in One Minute" category, marking a historic moment for both Taiwan Excellence and the event.

This exciting challenge was part of Taiwan Excellence’s global campaign, “Give Me Five! A Better Life.” The initiative received enthusiastic support from First City University College, REACH Segamat (a center for children with autism), and the Persatuan Seni Jahitan Kreatif Malaysia (PSJKM). Through this symbolic act of high-fiving, the event brought people together, celebrated human connection, and embodied the spirit of Taiwan Excellence’s core philosophy: “Innovative solutions for a better life.”

For more information, kindly visit the official Facebook page at https://www.facebook.com/TaiwanExcellence.MY/