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Smallest ,Filterless, Personal Air Purifier
Industry type:Fashion
Product model number:Luft Cube
Rice Ear Ltd.
award 3

By conducting research of 10K MVP product sales and obtaining users’ experiences, Luft Cube was created with consideration to authentic feedback.
1.) Destroying and breaking aero-allergies to ease the effects of allergy: To resolve users’ pain from allergic reactions which emanate from allergens in the air. Luft Cube features nano-photocatalysis technology which attacks VOCs, mold, bacteria, virus and pollens which regular filter-based air purifiers can’t.
2.) Personal Aid for adjacent breathing scenarios: Applying Luft Cube on a bedroom cabinet while sleeping, in the car, or placing on your desk in the office. These activities occupy 18 hours a day.
3.) Silent, energy-saving and cost-saving: Filterless product and an electricity bill of only 2 USD more per year.
LUFTQI aims at target customers in major cities and countries. Marketing approaches are attracting early adopters through international crowdfunding, E-commerce platforms, and localized via biz both on and offline.


About Rice Ear Ltd.

Rice Ear Ltd. cultivates faithful doer spirit and co-creation culture. Key activities are “Design- Brand-Marketing”. Branding “LUFQI” brings “Good Life in Simplicity”.


LUFTQI is invented from LUFT-Air in German and QI-Air in Mandrian. “Simplicity design, Creative life" is the passion of LUFTQI brand. From the semiconductor industry and enthusiasm for technology, seeing increasingly serious environmental damage, sacrificing human air and the health of the next generation, determined to leave the comfort zone of large enterprises, and invest in innovative design to give users a new product experience. LUFTQI believes that the interaction between people creates infinite possibilities; through "good design, good products, good life" to get out of Taiwan and enter the world, so that users can enjoy "minimalist good design, creative and good life."


Taoyuan City
No.18, Aly. 76, Ln. 500, Sec. 1, Daxiang St., Zhongli Dist., Taoyuan City 32051, Taiwan (R.O.C.)

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