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Several Taiwanese brands showcased their sterling products, each boasting state-of-the-art technology, during an event that marked the opening of the Taiwan External Trade Development Council (TAITRA)’s New liaison Delhi office on April 17. Founded in 1970 to help promote foreign trade, TAITRA assists Taiwan businesses and manufacturers in reinforcing their international competitiveness and coping with the challenges they face in foreign markets. It is jointly sponsored by the government, industry associations, and several commercial organizations. It opened its first branch office in Mumbai in 1992 to enable Taiwanese businessmen to expand their business opportunities in India.