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Pioneered by O’right and FamilyMart, this project established a participatory circular design system in convenience stores. Used coffee grounds and milk bottles are upcycled through a green supply chain into sustainable beauty products, which are then offered as rewards to coffee consumers. It redefines consumers as contributors, shifting linear logic into a replicable circular economy.
The product utilizes coffee grounds from FamilyMart's Let's Café to replace petrochemical-based raw materials, then transforms what was once waste into high-value cosmetic ingredients.
Infused with natural caffeine extracted from coffee varieties grown in Taiwan using ultrasonic extraction technology, this shampoo is rich in natural active ingredients and essence to revitalize scalp, penetrate hair roots, and strengthen hair. Precious plant extracts help balance scalp’s natural oils and relieve discomfort for a healthy scalp and natural, fuller hair.





















