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Ultra Slim Micro Tactile Switch
Industry type:Electronics and communication
Product model number:PTS Series
Hua-Jie (Taiwan) Corp.
award 3

Product Design:
1. Pressing part of innovation with hard handle design is to increase the pressing precision, stability, certainty, and breaking the limits of traditional design and manufacturing.
2. Break through traditional design limitation of tact switch, ultra slim and micro products, enhancing key feature stability of conduction.
3. Central conduction area of housing adopt larger plastic area to make way for design, solve conduction instability resulted from the interference of plastics.
4. Switch body with the mechanism of several touch point, the three touch point design as firm as pyramids, can increase stability while pressing.
5. In order to effectively prevent the switch conduction failure phenomena due to impurities, specifically design cross grooves of housing central contact point to drain impurities, even impurities occur and fall into the trench, no conduction failure will be caused.

Marketing:
1. Products:Small size and light weight is the feature of ultra-thin micro-touch switch. The target customers are mainly using various types of wearable products and precision electronic products.
2. Promotion:Make clients realize features and advantages of products. Advantages of Taiwan automatic productions strengthen client and supplier confidence in the rapid speed and supply.
3. Place:Target regional major clients, through frequent visits and process, seek the opportunity to offer the best services.
4. Price:Realize the market & competitor product spec. and price and client demand to provide the best price and service.
5. Marketing strategy:Targets market section and clients to proceed, aiming clients’ needs to provide relevant parts application, and recommend parts to clients. Major applied market and client stated as follows.
5.1 Headphones: Beats, Audio-Technica, JVC, Monster, JBL, Pioneer, SONY, other clients.
5.2 NB: Compal, Foxconn, DELL, HP, Asus, Acer, Lenovo, other clients.
5.3 Smartphone: Samsung, Asus, Xiaomi, Huawei, other clients.

http://www.hua-jie.com

About Hua-Jie (Taiwan) Corp.

Established in June 1989, Taiwan Huajie Co., Ltd. was established over 30 years, specializing in the production of various types of switches, and manufacturing high quality products in a fully automated production mode.
The company's product development is oriented towards the development of human-machine communication bridges, and focuses on research and development in the fields of mechanics, acoustics, and sensing.
Faced with fierce competition in the market and increasing adverse conditions in manufacturing, we are still striving to develop new and thin products to break through the monopoly of Japanese brands in the mid-to-high-end product market and expand the company's new industry and business growth.
Looking forward to the future, we will make the company a unique and attractive company with "smart manufacturing, world quality, and refined products".

http://www.hua-jie.com

HUA-JIE (Taiwan) Corp founded on June 20, 1989, Taoyuan factory established in January, 1993 (Besides we also located subsidiary companies and production plants in Suzhou and Xiamen), specializing in producing Tact switches, full-automation production method and excellent product quality, deeply favored by the world-class plants. Forecast potential competitiveness of company and confront all kinds of increasing disadvantageous conditions in manufacturing industry, Still dedicated to research, develop and manufacture thinning of new products. Break Japanese manufacturer’s monopoly in the mid-high end markets, expanding company’s new territory in industry and increasing businesses growth, establishing long-term business development direction, and achieve objective of entrance to capital market for public issue.