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Road Racing Bicycle Tire
Industry type:Transportation
Product model number:New High Road
Cheng Shin Rubber Ind. Co., Ltd.
award 3

For the New High Road, Maxxis wants to provide an all-around competition level tire for customers that can be trusted in all conditions.New High Road is composed of 170TPI casing ,which decreases the rolling resistance and improves the ride comfort. The tread was designed with a smooth center to effectively reduce rolling resistance, with a simple pattern on the sides for better water drainage. The exclusive Full Silica HYPR compound increases wet traction. An additional layer of Maxxis’ZK breaker protection lies beneath the tread, complementing the supple 170TPI casing to become even more durable.
Maxxis New High Road is the tire of choice for UCI World Tour team Israel Start-Up Nation .


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About Cheng Shin Rubber Ind. Co., Ltd.

Established in 1967, Cheng Shin Rubber (Cheng Shin as abbre.), as an international corporate, owns 7 factories in Taiwan; subsidiaries locate in 4 provinces of China, Thailand, Vietnam, Indonesia and India, and it builds up overseas branches and 5 global R&D centers. Cheng Shin focuses on tire making with honest and creative principle, and product lines cover all categories vehicle tire; over 180 countries are rooted by it.
Cheng Shin highly devotes intelligent manufacturing, R&D and product marketing; thus, automatic facilities and lights-out manufacturing are rolled out. In 2012, the self-constructed proving ground’s literally completion; it costs $170 million which is one of the biggest in Asia.
Prioritized quality and customer satisfaction as mindset, executing endless organization and technical improvement, expert cultivation and education, Cheng Shin's goal is to continue to provide qualified products with a service-oriented commitment.


MAXXIS, brand of Cheng Shin Rubber, founded in 1967, is introduced to U.S. market in 1992 and manufactures all categories tires. It employs 30,000 staffs and dedicates to make high performance tires, distributed in 180 countries. In decades, MAXXIS successfully takes part in event sponsorship. People could glimpse its signboard from international to national events, which brings reputation, loyalty and brand awareness. From 2017 to 2020, HP5 is ranked top in Australian and German magazines. In terms of UHP tire, VS5 is crowned by Taiwan’s media and top three in Australian magazine. In 2019. German ADAC awarded HP5 and VS5 recommendable summer tire title. MAXXIS becomes original equipped partner with top car makers, keeps pursuing higher selling volume, continues improving R&D and studies CVP. MAXXIS tires are sold to the global market, putting consumers' safety first and providing better products for customers with different needs.

Other award winning products for the year (1)

Award winning products in the past (1)