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ASUS’ ZenFone 3 is the leading model, and namesake of the new ZenFone 3 series. It is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 x 1080) Super IPS+ display with up to 600cd/m2 brightness, the ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, the ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are covered with scratch-resistant Corning Gorilla Glass that is gently contoured to make the edge of the phone completely smooth.

The ZenFone 3 is equipped with a 16MP camera with ASUS “TriTech” autofocus that automatically selects 2nd generation laser, phase detection and contrast / continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.

The ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology that increases power efficiency by 35% compared to the last generation Qualcomm Snapdragon 617 processor, resulting in dramatically improved battery life. It also has an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just 0.22 seconds. Customers will never miss any important message.

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