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The ULTRA JACKET redefines the value of performance outerwear by combining advanced functionality, sleek tailoring, and sustainable innovation. It features AIRMEM™ bio-based waterproof membrane and eco²sy® insulation, offering 20K/20K weather resistance with optimal breathability and thermal efficiency. An integrated three-level active heating system allows users to customize warmth on demand, while precision-crafted elements—such as waterproof zippers, modular sling carry mode, and an adjustable snow skirt—ensure adaptability in diverse environments.
On the marketing front, TRANZEND showcased the jacket’s capabilities through field testing, high-altitude trials, and consumer try-on events, reinforcing its resilience and technical sophistication. The campaign was supported by social media storytelling, influencer engagement. With the Repair Program introduced as part of the product lifecycle, ULTRA JACKET embodies “Buy Better, Wear Longer,”
Other award winning products for the year (1)
Award winning products in the past (21)
