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MIRA(Mixed Reality-based Adverting )
Industry type: PC and software
Product model number: MIRA
DELTA ELECTRONICS, INC.
MIRA redefines sports advertising with a software-only solution that eliminates the need for physical installation or hardware upgrades. Deployment can be completed within half a day and seamlessly integrates with existing broadcasting systems. Powered by AI-driven scene recognition and precise segmentation, MIRA achieves up to 99.9% multi-camera accuracy and maintains stable ad placement even under high-speed motion and dynamic lighting conditions, with ultra-low latency of just 0.2 seconds. This technology enhances broadcast visuals while enabling flexible digital ad placements and automated rotation, unlocking new revenue opportunities for broadcasters. At the same time, advertisers benefit from high-frequency, diverse, and localized content delivery. By aligning the interests of broadcasters, advertisers, and venues, MIRA establishes a next-generation sports media ecosystem that balances visual quality with data-driven commercial value.
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