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As cyclists love going fast, all major brands keep looking for ways for their perfect speed-oriented aerodynamic road bikes.
However, to be ready for next decade, Merida advocates that now aero bikes should not just go for less wind drag but also be more in line with the overall demands for riders. That says, besides of better aerodynamics, being more comfortable and more stable riding characteristics should be offered from the new aero bike. That is, the 4th-generation REACTO from Merida, the “all-round aero bike”.
As Merida’s philosophy “M.O.R.E. BIKE”(Merida Optimized Riding Engineering) goes, we optimize REACTO to become the most balanced racing machines in the market. From beginners to pros, everyone will enjoy this fast and well-thought-out overall concept.
More features: clean design with cockpit cable integration, room for up to 30 mm wide tires, well-proven patented MERIDA S-FLEX seat post for maximum comfort & lightweight, Disc Cooler, NACA aero tube profile, etc.
About MERIDA INDUSTRY CO., Ltd.
Founded by Mr. Ike Tseng in 1972, Merida is renowned as a reliable source for high-end bicycles & e-bikes in the global market. With an annual turnover of NT$32 billion in 2022, Merida shares more than 30% of Taiwan's bike exports and is honored as the top 10th Best Taiwan Global Brand according to Interbrand.
2 decades ago, cycling races became a strong part of MERIDA's DNA for success. A hugely successful mountainbike team established by Merida delivered numerous wins from World Cups & Int'l Championships. Then since the last decade, World Tour road cycling races has taken over the market attention and continue to inspire MERIDA fans all over the world.
When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team created by Merida & its main rival turned it around and successfully kept the industry flourish in Taiwan.
Now we can look back with pride at what Merida has achieved over its 50-year+ history.
It all started half a century ago with an infamous sign stood at the front door of a bike shop in the United States, a sign stated “We don't repair Taiwan-made bicycles” (because of extremely poor quality). The sign was witnessed by Mr. Ike Tseng during his trip at that time and since triggered his desire to turn thing around. It was this obsession with quality when Ike set up a bike factory in 1972 named Merida. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from being just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in the international markets, Merida is again honored as the top 10th Best Taiwan Global brands in 2022 with its brand value of USD467 million, which is evaluated by Interbrand.