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As cyclists love going fast, all major brands keep looking for ways for their perfect speed-oriented aerodynamic road bikes.
However, to be ready for next decade, Merida advocates that now aero bikes should not just go for less wind drag but also be more in line with the overall demands for riders. That says, besides of better aerodynamics, being more comfortable and more stable riding characteristics should be offered from the new aero bike. That is, the 4th-generation REACTO from Merida, the “all-round aero bike”.
As Merida’s philosophy “M.O.R.E. BIKE”(Merida Optimized Riding Engineering) goes, we optimize REACTO to become the most balanced racing machines in the market. From beginners to pros, everyone will enjoy this fast and well-thought-out overall concept.
More features: clean design with cockpit cable integration, room for up to 30 mm wide tires, well-proven patented MERIDA S-FLEX seat post for maximum comfort & lightweight, Disc Cooler, NACA aero tube profile, etc.
About MERIDA INDUSTRY CO., Ltd.
After endless hard works since founded in 1972, Merida has been known as an elite brand and reliable manufacturer for high-end bikes & e-bikes in the global market. Being a renowned bike supplier offering a wide range of innovative products to 70 countries at a yearly turnover of US$ 1 billion, Merida is listed as one of the top 10 Best Taiwan Global Brand in 2021 with brand value US$ 448 million as evaluated by Interbrand.
In celebrating the 50th anniversary in 2022, we can look back with pride at what Merida has achieved over the years. A remarkable record, for example, is no less than 12 TAIWAN EXCELLENCE GOLD plus 23 SILVER awards. In recent years, racing has been a strong part of MERIDA's DNA. Mountain biking kicked things off from the hugely successful MULTIVAN MERIDA BIKING TEAM, delivering numerous World Cup & International Championship wins. In the last few years, it has been the exciting World Tour road racing that inspires MERIDA fans all over the world.
It all started half a century ago with an infamous sign attached to the front door of a bicycle shop in the US, stating “no repair for Taiwan-made bicycles” due to extremely poor bike quality. This was seen by Mr. Ike Tseng in his trip to the US at that time, triggering the desire in him to turn this around and improve the reputation of bicycles 'Made in Taiwan'. In 1972 it was this obsession with quality that led Ike to set up a bike factory named MERIDA. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in 70 countries, Merida is listed to the top 10 Best Taiwan Global brands in 2021 with a brand value of USD448 million as evaluated by Interbrand.
Contact info
Tel:04-8526171#162
Fax:04-8527881
Email:eunice@merida.com.tw
Tel:04-8526171#162
Fax:04-8527881
Email:eunice@merida.com.tw
Tel:04-8526171#161
Email:cashyang@merida.com.tw
Tel:04-8526171#162
Email:eunice@merida.com.tw
Tel:04-8526171#161
Fax:04-8527881
Email:cashyang@merida.com.tw