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As cyclists love going fast, all major brands keep looking for ways for their perfect speed-oriented aerodynamic road bikes.
However, to be ready for next decade, Merida advocates that now aero bikes should not just go for less wind drag but also be more in line with the overall demands for riders. That says, besides of better aerodynamics, being more comfortable and more stable riding characteristics should be offered from the new aero bike. That is, the 4th-generation REACTO from Merida, the “all-round aero bike”.
As Merida’s philosophy “M.O.R.E. BIKE”(Merida Optimized Riding Engineering) goes, we optimize REACTO to become the most balanced racing machines in the market. From beginners to pros, everyone will enjoy this fast and well-thought-out overall concept.
More features: clean design with cockpit cable integration, room for up to 30 mm wide tires, well-proven patented MERIDA S-FLEX seat post for maximum comfort & lightweight, Disc Cooler, NACA aero tube profile, etc.
About MERIDA INDUSTRY CO., Ltd.
Founded in 1972, Merida is a well-known high-end bicycle brand and manufacturer from Taiwan. Merida achieved lots of “the first” records over its 40+ years history. For example, the first bicycle company in Taiwan went public(since1992); the first Taiwanese bike manufacturer with ISO certified(since 1996); Merida MTB racing team 6-time ranked the world’s yearly top 1; the first Taiwanese bike brand co-title sponsoring World-Tour road bike race team(2013). Ranked as Best Taiwan Global Brands Top 20 for years, Merida reached its global sales of US$940 million in 2019.
Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.