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electric gravel bike
Industry type:Transportation
Product model number:eSILEX
award 2

It is about how Merida makes eSILEX from an ordinary product to be a premium electric gravel bike and features more value for money. Eventually the sleek design is so successful that eSILEX is honored with "Design & Innovation Award 2021" in Germany and also the award of "Best Price-Performance" e gravel bike judged by Radfahren.de.

As indicated by the above mentioned organizations, it is the clear appearance the most compelling from eSILEX. That is the result partly from an unique “wire port system" applied. Also, a compact Mahle X35+ rear hub motor unit is almost invisibly integrated into the frame and does its duties quietly and reliably while the battery is build-in and an one-touch switch is beautifully fitted into the top tube.

More added value: the integrations of wide tires, oversized head tube + tapered fork, comfort-oriented frame geometry offer extremely stable ride feeling, while lots of mounting points for luggage & mudguards extend the use to all types of ride.


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Founded by Mr. Ike Tseng in 1972, Merida is renowned as a reliable source for high-end bicycles & e-bikes in the global market. With an annual turnover of NT$32 billion in 2022, Merida shares more than 30% of Taiwan's bike exports and is honored as the top 10th Best Taiwan Global Brand according to Interbrand.

2 decades ago, cycling races became a strong part of MERIDA's DNA for success. A hugely successful mountainbike team established by Merida delivered numerous wins from World Cups & Int'l Championships. Then since the last decade, World Tour road cycling races has taken over the market attention and continue to inspire MERIDA fans all over the world.

When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team created by Merida & its main rival turned it around and successfully kept the industry flourish in Taiwan.

Now we can look back with pride at what Merida has achieved over its 50-year+ history.


It all started half a century ago with an infamous sign stood at the front door of a bike shop in the United States, a sign stated “We don't repair Taiwan-made bicycles” (because of extremely poor quality). The sign was witnessed by Mr. Ike Tseng during his trip at that time and since triggered his desire to turn thing around. It was this obsession with quality when Ike set up a bike factory in 1972 named Merida. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from being just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in the international markets, Merida is again honored as the top 10th Best Taiwan Global brands in 2022 with its brand value of USD467 million, which is evaluated by Interbrand.