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CROSS&DOWN-COUNTRY MOUNTAIN BIKE

Industry type：Transportation

Product model number：NINETY-SIX

MERIDA INDUSTRY CO., Ltd.

When the terrain gets more and more technical in modern MTB racing, the challenge is so demanding for bike brands to require quite contrary features for the racer’s bike. That is to unify a superlight pure XC-bike for fast climbing as well as lots of features relating to additional weight for the demanding downhill sections.

To develop a super bike capable of winning World Cup races, a "cross & down-country" MTB as we define it, Merida teams up with former world champion Jose Hermida to design the state of the art NINETY-SIX. Under the striking appearance, it is full carbon frame with “P-Flex” rear-stays integrating the rear pivot to the carbon structure. The frame geometry is designed around a remote activated long travel dropper seat-post as a key feature for excellent downhill performance.

Other features: all cables & hoses for remotes, shifting and rear-brake are routed inside the frame; two water-bottles find their place inside the frame’s front triangle; & more..

http://www.merida.com

Contact online

About MERIDA INDUSTRY CO., Ltd.

Founded by Mr. Ike Tseng in 1972, Merida is renowned as a reliable source for high-end bicycles & e-bikes in the global market. With an annual turnover of NT$32 billion in 2022, Merida shares more than 30% of Taiwan's bike exports and is honored as the top 10th Best Taiwan Global Brand according to Interbrand.

2 decades ago, cycling races became a strong part of MERIDA's DNA for success. A hugely successful mountainbike team established by Merida delivered numerous wins from World Cups & Int'l Championships. Then since the last decade, World Tour road cycling races has taken over the market attention and continue to inspire MERIDA fans all over the world.

When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team created by Merida & its main rival turned it around and successfully kept the industry flourish in Taiwan.

Now we can look back with pride at what Merida has achieved over its 50-year+ history.

http://www.merida-bikes.com

It all started half a century ago with an infamous sign stood at the front door of a bike shop in the United States, a sign stated “We don't repair Taiwan-made bicycles” (because of extremely poor quality). The sign was witnessed by Mr. Ike Tseng during his trip at that time and since triggered his desire to turn thing around. It was this obsession with quality when Ike set up a bike factory in 1972 named Merida. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from being just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in the international markets, Merida is again honored as the top 10th Best Taiwan Global brands in 2022 with its brand value of USD467 million, which is evaluated by Interbrand.

Contact info

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#161

Email：cashyang@merida.com.tw

Tel：04-8526171#162

Email：eunice@merida.com.tw

Tel：04-8526171#161

Fax：04-8527881

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