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eONE -SIXTY: The playful Enduro bike with built in shuttle service.
Enduro bikes are first and foremost capable and fun bikes with lots of reserves for when the going gets rough – with climbing abilities
but not focussing on that. Our clever engineers have taken the brand new ONE-SIXTY and added a built in shuttle service: the
eONE-SIXTY! This 160/160mm Enduro full suspension with its all-aluminium frame delivers all the latest features like complete internal cable routing with ‘Smart Entry’ cable access. Due to 650b+ tyres, Boost Standard wheels, Shimano E8000 STePS motor and fun focussed agile and playful geometry (reach for a M frame is 440mm) our eONE-SIXTY is a thoroughbred enduro and scores as highly as the non-powered ONE-SIXTY when it comes to trail fun. Now the question is: – order a shuttle or simply pedal to the top?
About MERIDA INDUSTRY CO., Ltd.
After endless hard works since founded in 1972, Merida has been known as an elite brand and reliable manufacturer for high-end bikes & e-bikes in the global market. Being a renowned bike supplier offering a wide range of innovative products to 70 countries at a yearly turnover of US$ 1 billion, Merida is listed as one of the top 10 Best Taiwan Global Brand in 2021 with brand value US$ 448 million as evaluated by Interbrand.
In celebrating the 50th anniversary in 2022, we can look back with pride at what Merida has achieved over the years. A remarkable record, for example, is no less than 12 TAIWAN EXCELLENCE GOLD plus 23 SILVER awards. In recent years, racing has been a strong part of MERIDA's DNA. Mountain biking kicked things off from the hugely successful MULTIVAN MERIDA BIKING TEAM, delivering numerous World Cup & International Championship wins. In the last few years, it has been the exciting World Tour road racing that inspires MERIDA fans all over the world.
It all started half a century ago with an infamous sign attached to the front door of a bicycle shop in the US, stating “no repair for Taiwan-made bicycles” due to extremely poor bike quality. This was seen by Mr. Ike Tseng in his trip to the US at that time, triggering the desire in him to turn this around and improve the reputation of bicycles 'Made in Taiwan'. In 1972 it was this obsession with quality that led Ike to set up a bike factory named MERIDA. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in 70 countries, Merida is listed to the top 10 Best Taiwan Global brands in 2021 with a brand value of USD448 million as evaluated by Interbrand.