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ALL NEW CYCLO CROSS BICYCLE
Industry type:Transportation
Product model number:MISSION CX
MERIDA INDUSTRY CO., Ltd.
award 3

Merida’s all-new MISSION CX is a Design & Innovation Award 2019 winner. It combines thoroughbred cyclocross racing genes with a long list of features which make it a sophisticated “all-round” bike.
While this bike presents a UCI-certified frame for cyclocross racing, MISSION CX can also be customized for day-to-day commuting with plenty of unique features as follows:
Merida CF3 carbon frame with carbon dropouts: ‘Nano Matrix’ for extra impact resistance; tapered head tube and 142x12 mm rear through axle provides rigidity and steering precision. ‘Smart Entry’ Internal cable routing, removable seat stay bridge and mudguard mounts.
All new MISSION CX features a full carbon tapered fork with a 12 mm bolt through the axle. The bolt improves rigidity for the axle, whilst the tapered carbon steerer increases vertical stiffness, providing very precise steering and enhanced confidence in corner taking.

http://www.merida.com

About MERIDA INDUSTRY CO., Ltd.

Merida is founded in 1972 and is a Taiwan-based company that designs, manufactures and markets high-end bicycles and electric assisted bicycles globally to over 80 countries. After being an OE manufacturer for many years, Merida started to sell its own Merida-brand bicycles in late 1980s. Merida became a publicly traded company on the Taiwanese Stock Exchange since 1992. With an annual consolidated sales revenue of USD860 million in 2018, Merida has been ranked Best Taiwan Global Brands Top 20 for years with a brand value of approximately USD328 million in 2018.

http://www.merida.com

Whenever we create a bike, it means much more than working on a particular project or suspension platform: we tell a story. Because also in 2015, each of our numerous models is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinementM
began in 1972. The founding of Merida Industry Co., Ltd., dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be an equally beautiful and sustainably valuable bike which carries it’s riders to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step…
MERIDA. MORE BIKE.

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