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Industry type:Transportation
Product model number:TIME WARP TT
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The TIME WARP TT is the new weapon for Bahrain-MERIDA when racing against the clock, faster and lighter than ever before. While keeping the strong points of the former WARP TT bike, which was successfully won Taiwan excellence GOLD award, TIME WARP TT has been fundamentally redesigned. Pushing the limits of UCI’s legality and manufacturing, all the cables run completely internally, from the new full carbon cockpit to the brakes and derailleurs.
The front- and rear brake are entirely covered for reducing unwanted turbulences. MERIDA designed cockpit has a one-piece carbon design taking advantage of the UCI’s 3:1 rule cancellation. Its cross-sections are as slim as possible providing the best compromise of aerodynamic and stiffness. TIME WARP TT redesign offers an overall advantage of 9 Watt and a weight saving of 400g compared to the old bike. TIME WARP TT has an integrated storage compartment, that offers space for an inner tube, CO2 cartridge or mini tool.

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Founded by Mr. Ike Tseng in 1972, Merida is renowned as a reliable source for high-end bicycles & e-bikes in the global market. With an annual turnover of NT$32 billion in 2022, Merida shares more than 30% of Taiwan's bike exports and is honored as the top 10th Best Taiwan Global Brand according to Interbrand.

2 decades ago, cycling races became a strong part of MERIDA's DNA for success. A hugely successful mountainbike team established by Merida delivered numerous wins from World Cups & Int'l Championships. Then since the last decade, World Tour road cycling races has taken over the market attention and continue to inspire MERIDA fans all over the world.

When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team created by Merida & its main rival turned it around and successfully kept the industry flourish in Taiwan.

Now we can look back with pride at what Merida has achieved over its 50-year+ history.


It all started half a century ago with an infamous sign stood at the front door of a bike shop in the United States, a sign stated “We don't repair Taiwan-made bicycles” (because of extremely poor quality). The sign was witnessed by Mr. Ike Tseng during his trip at that time and since triggered his desire to turn thing around. It was this obsession with quality when Ike set up a bike factory in 1972 named Merida. At the early age, MERIDA was a manufacturer offering its quality production facilities and solutions to other bike brands, that is so called the OEM business model. In late 1980s, aside from being just a factory, Merida started to turn its name into a real bicycle brand that stands for quality, durability, innovation and reliability. Now being a well-known and trusted name in the international markets, Merida is again honored as the top 10th Best Taiwan Global brands in 2022 with its brand value of USD467 million, which is evaluated by Interbrand.